Positive and Negative Logo
Try designing a logo that makes clever use out of negative space. The positive version of the artwork is what you expect to see. Set Of Company Logo Design Ideas Vector Premium Image By Rawpixel Com Aew Design De Logotipo Design De Logotipo De Luxo Logotipo Abstrato Using the illustrations IBM has on their Design Language page for the 8-Bar logo to show this optical difference Ive put them side-by-side so you can see how much of a difference in height the white on black elements are compared to the black on white. . O Analyze target market. A classic example is the iconic FedEx logo in which a subtle arrow symbol is formed between the letters E and X. O The professional logo touch. This very well known Starbucks logo uses elements of positive and negative space by using white in the logo. Logo in positive and negative versions designed by Laura Santos. Two different color bulbs one with a smiling emoticon and the other one...